“Bulan November ini juga diperingati sebagai bulan anti-kekerasan terhadap perempuan, yang sangat relevan mengingat banyak pelaku UMKM dan ekonomi kreatif di Jatim adalah perempuan. Oleh karena itu, dalam pameran ini kami akan mengadakan deklarasi anti-kekerasan terhadap perempuan, agar mereka merasa aman dalam peran produktif mereka di masyarakat,” papar Lutfi. Ia berharap kegiatan ini dapat menambah semangat dan rasa aman bagi perempuan pelaku usaha di Jawa Timur.
Pameran ini menawarkan total 104 stand, di mana 70 stand diberikan secara gratis kepada organisasi dan komunitas UMKM di Jawa Timur. Lutfi menjelaskan bahwa langkah ini bertujuan untuk memberi kesempatan luas bagi pelaku usaha kecil untuk memperkenalkan produknya tanpa terbebani biaya mahal. “Pameran dengan fasilitas seperti ini biasanya berbiaya tinggi, namun di JEEF kami gratiskan 70 stand agar UMKM dan pelaku kreatif bisa berpartisipasi dengan lebih mudah,” ujarnya.
Selain pameran produk, JEEF 2024 juga menghadirkan kompetisi di bidang tata rias dan hairstyling yang melibatkan para profesional serta siswa SMK dengan jurusan terkait. Lomba ini akan memperebutkan piala dari Gubernur Jawa Timur serta sertifikat yang ditandatangani Kepala Dinas Kebudayaan dan Pariwisata Jatim. Sertifikat tersebut diyakini akan menjadi aset berharga yang mampu menambah kepercayaan pelanggan bagi salon atau usaha terkait.
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