Beberapa fitur di dalamnya seperti bluSaving, bluDeposit, bluGether, bluInvest, bluInsurance, bluBisnis, bluAccount for Teens, bluValas, bluDebit Card dan bluVirtual Card dirancang untuk membantu pengguna memiliki kontrol lebih serta kebebasan mengatur finansial mereka.
Aplikasi blu bisa diakses melalui Google Play Store dan Apple App Store. blu by BCA Digital tak hanya hadir sebagai direct digital banking, tetapi juga sebagai bank as a service (BaaS), di mana nasabah bisa melakukan beragam transaksi perbankan mulai dari membuka rekening, transfer, hingga top up e-money dari platform partner, tanpa berpindah aplikasi.
Saat ini, blu sudah berkolaborasi dengan partners dari beragam industri seperti Blibli, CGV, MRT Jakarta, Kopi Kenangan, Fore, FUNDtastic, Moduit, EmasKITA, Talenta Nusantara, Bussan Auto Finance, Tokocrypto, Rekosistem, serta tiga universitas; Binus University, ITHB, dan UPH.
Xtv- Pak cik Begini Cara Nabung Menyenangkan ala blu by BCA Digital dan Transfer BI FAST dari blu ke BCA Bebas Biaya
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